Businesses around the world have staggered under the impact of the pandemic in the year 2020. Employers have faced many challenges to run their businesses smoothly in these unprecedented times. And one of the biggest questions that employers are asking is – How to keep employee mindset positive in a remote-working environment?
The answer lies in EVP (employee value proposition) and Employer Branding. Employer branding conveys the financial, functional, and psychological benefits that are identified with working for an organization. The employer brand is meant to convey the reason why a talented professional will choose to work with your organization. If you build the right employer brand, you have no trouble in finding the right talent for your organization and in inculcating a sense of loyalty among your employees.